What started as a sketch on a napkin arguably represents the biggest advancement in industrial electric motor technology in decades.
What began as a small, passionate team of engineers captivated by the potential of Transverse Flux Motor technology has grown into ETM, the global leader in this field. With decades of R&D and hundreds of patents, we began deploying our breakthrough technology across a broad range of projects and applications in 2007. ETM’s technology was initially used in high volume, low speed (HVLS) industrial fans, where it brought an industry-first, direct drive technology to the market. It was obvious that the competitive advantages of this technology were an especially great fit for many high duty cycle industrial applications. As a result, our served markets expanded further into other areas like marine propulsion, material handling, pumps and sprayers, with new applications continuously under development and launch.
We have now worked with our customer-partners to produce thousands of motors, clocked millions of cycle hours, and saved millions in kilowatt hours of energy. This isn’t just innovation – it’s real-world technology that becomes business-transformational in the right application.
kWh of electrical savings our customers have enjoyed
Hours of real-world operations with customers
In 2018, a Graco engineer was reading a trade journal (really), and he saw an advertisement for ETM and its Transverse Flux Technology. Being the curious type, he called the company, scheduled a conversation, and ultimately challenged ETM to demonstrate the technology with a small prototype. That demonstration started an innovation partnership, and that partnership quickly grew into something even greater: in 2020, Graco acquired ETM.
The Graco acquisition has given ETM the backing of an international manufacturing and engineering powerhouse, with 3,700 employees, over $1.6 billion in sales (2020), and a market valuation of more than $13 billion (at 11/17/21). Graco consistently invests in product innovations, engineering, and operational excellence to drive long term growth and value creation. Graco’s investment in ETM is electrifying Graco’s future and reinforcing their commitment to deliver the highest quality products with leading technology.
Our ETM/Graco team is excited and proud to now share this technology on an exclusive basis with like-minded companies looking to genuinely innovate.
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