About Us
Motor technology is what we do. Since 2007, ETM’s expert team has been pioneering and perfecting the long-elusive Transverse Flux Motor technology. Our breakthrough TFM technology is now proven globally, delivering millions of operating hours in a wide range of applications.
Transverse flux motor technology
ETM
What began as a small, passionate team of engineers captivated by the potential of Transverse Flux Motor technology has grown into ETM, the global leader in this field. With decades of R&D and hundreds of patents, we began deploying our breakthrough technology across a broad range of projects and applications in 2007. ETM’s technology was initially used in high volume, low speed (HVLS) industrial fans, where it brought an industry-first, direct drive technology to the market. It was obvious that the competitive advantages of this technology were an especially great fit for many high duty cycle industrial applications. As a result, our served markets expanded further into other areas like marine propulsion, material handling, pumps and sprayers, with new applications continuously under development and launch.
We have now worked with our customer-partners to produce thousands of motors, clocked millions of cycle hours, and saved millions in kilowatt hours of energy. This isn’t just innovation – it’s real-world technology that becomes business-transformational in the right application.
Cost reduction
3.24M
kWh of electrical savings our customers have enjoyed.
proven
300M
Hours of real-world operations with customers.
GGG, NYSE-listed manufacturer
Enter Graco Inc.
In 2018, a Graco engineer was reading a trade journal (really), and he saw an advertisement for ETM and its Transverse Flux Technology. Being the curious type, he called the company, scheduled a conversation, and ultimately challenged ETM to demonstrate the technology with a small prototype. That demonstration started an innovation partnership, and that partnership quickly grew into something even greater: in 2020, Graco acquired ETM.
The Graco acquisition has given ETM the backing of an international manufacturing and engineering powerhouse, with 3,700 employees, over $2.2B in sales (2025), and a market valuation of $13.6B (12/31/2025). Graco consistently invests in product innovations, engineering, and operational excellence to drive long term growth and value creation. Graco’s investment in ETM is electrifying Graco’s future and reinforcing their commitment to deliver the highest quality products with leading technology.
To learn more about Graco, visit graco.com.
ETM + Graco
Backed by Graco’s engineering depth and manufacturing scale, ETM licenses TFM technology to leading OEMs bringing the next generation of high-performance motors to market. With 15+ programs in production today, new applications are continuously under development and launch
Partner with ETM
ETM licenses TFM technology to OEMs whose applications demand higher torque, lower weight, or drivetrain simplification. Talk to our engineering team about fit for your application.