ETM Brings Transverse Flux Motor Technology to Robotics Market with Flexible Partnership Model

Global leader in TFM technology offers up to 10x torque density with licensing options that allow OEMs to retain manufacturing control

FLAGSTAFF, Ariz. – January 28, 2026 – ETM, a Graco Company and the global leader in Transverse Flux Motor (TFM) technology, is entering the robotics and advanced actuator market with a differentiated approach: offering breakthrough motor technology through a flexible partnership model that allows OEMs to retain manufacturing control, protect margins, and accelerate development timelines.

Following major actuator announcements at CES 2026 from Schaeffler, Boston Dynamics, and others highlighting the critical importance of advanced actuation systems, ETM is providing robotics OEMs an alternative path: license proven motor technology and manufacture it within their own platforms rather than relying on external component suppliers.

With TFM technology already proven in demanding, high-volume industrial applications, ETM’s patented architecture provides up to 10x greater torque density than conventional motors.

The robotics industry faces converging pressures: aggressive performance targets, thermal management constraints, supply chain volatility, and the need for product differentiation. ETM’s TFM technology addresses these challenges at the system level, enabling OEMs to simplify mechanical designs, reduce costs, and achieve performance benchmarks previously requiring significant tradeoffs.

Eliminating Critical Engineering Tradeoffs

While high-ratio actuators maximize torque-to-weight ratios, their inherent inefficiency creates significant thermal bottlenecks and reduces battery autonomy. Alternative direct-drive architectures attempt to resolve these efficiency issues but ultimately fail to meet SWaP-C2 targets due to excessive motor sizing and manufacturing costs.

TFM eliminates this trade-off by decoupling magnetic flux from electrical windings, enabling the torque density of high-ratio systems with the efficiency and thermal reliability of low-ratio drives.

TFM’s scalability is proven in demanding, high-volume industrial applications including Graco’s fluid handling systems, delivering cost-effective reliability and performance that meets the requirements of tier-one manufacturers.

Partnership Without Lock-In

Unlike typical supplier relationships, ETM’s licensing model allows partners to retain full manufacturing control and margin while leveraging validated architecture—accelerating time-to-market and reducing technical risk. This enables OEMs to integrate TFM technology within their own designs, utilize existing manufacturing infrastructure, and maintain complete control over proprietary platforms.

“The era of sacrificing thermal performance for torque density is over” said Chuck Ensign, President of ETM. “ETM provides robotics companies next-level actuation capability while maintaining control of their product roadmap and manufacturing destiny.”

ETM’s licensing model turns the long-elusive TFM technology into a competitive advantage partners own, not a commodity they buy.

Backed by Graco (NYSE: GGG, $2.1B revenue), ETM combines breakthrough engineering with proven operational scale to support partners from initial integration through high-volume production.

For technical specifications, thermal performance data, and partnership inquiries, contact ETM contact@etmpower.com or visit www.etmpower.com.

About ETM

ETM, a Graco Company, delivers elevated performance, efficiency, and product differentiation to market leaders through innovative Transverse Flux Motor technology. As the global leader in this field, ETM’s patented architecture provides unmatched torque density and enables transformative system-level improvements, from smaller, higher-torque packages to the simplification of systems by reducing or eliminating complex gearboxes. Backed by Graco (NYSE: GGG, $2.1B), ETM empowers partners to push boundaries, accelerate innovation, and retain full control and value through a seamless licensing model that integrates smoothly with existing design, manufacturing, and supply chain ecosystems—enabling the future of motion systems.

Media Contact: Katie Avila contact@etmpower.com