ETM Presents TFM technology
Transverse Flux Motor architecture eliminates gearboxes while delivering superior torque density in commercial production
Flagstaff, Ariz. – February 11, 2026
Transverse Flux Motor architecture eliminates gearboxes while delivering superior torque density in commercial production
ETM, a Graco company, will present its commercially proven Transverse Flux Motor (TFM) technology at the 2026 Motor, Drive Systems and Magnetics (MDSM) Conference in Tallahassee, FL on March 4, 2026. Technology Commercialization Director Scott Reynolds will lead the session “Reinventing the Motor: How Transverse Flux Technology is Transforming Industry.”
The presentation will detail how ETM’s patented TFM architecture is enabling true direct-drive solutions across multiple industries by delivering breakthrough torque density without the weight, complexity, and efficiency losses of mechanical gearboxes.
Solving the Direct-Drive Challenge
For decades, achieving high torque at low speeds required either massive motors or complex gear reduction systems. ETM’s TFM technology solves this fundamental constraint through a unique architecture that decouples magnetic and electric circuits, enabling significantly increased pole counts compared to conventional designs.
“The industry has long pursued direct-drive solutions that could match geared systems in torque while eliminating mechanical losses and maintenance,” said Reynolds. “ETM’s TFM architecture delivers this breakthrough in a compact, cost-effective package that’s already validated in high-volume commercial production.”
Commercial Validation and Industry Impact
ETM’s technology is currently deployed at high volume in more than 15 commercial programs targeting applications from industrial fans and pumps to advanced robotics and power tools. Their proven track record demonstrates TFM’s ability to transform product architectures across diverse markets.
Key advantages driving adoption include:
- Superior torque density enabling direct-drive or dramatically reduced gear ratios
- System-level cost savings through simplified powertrains and reduced component count
- Enhanced efficiency eliminating mechanical transmission losses
- Supply chain resilience through designs that reduce or eliminate rare-earth magnet dependency
Strategic Partnership Model
ETM operates through a licensing partnership model that enables manufacturers to integrate TFM technology directly into existing production infrastructure. This approach allows partners to maintain control over their supply chains and margins while accessing breakthrough motor architecture that differentiates their product portfolios.
Backed by the industrial scale and resources of Graco Inc. (NYSE: GGG), ETM provides global partners with proven technology, technical support, and a clear path from design to volume manufacturing.
MDSM 2026 Session Details
Session: “Reinventing the Motor: How Transverse Flux Technology is Transforming Industry”
Speaker: Scott Reynolds, Technology Commercialization Director, ETM
Location: MDSM Conference, Tallahassee, FL
Date: March 4th, 2026 11:30 am
Registration: https://www.magneticsconference.com/2026-speakers/scott-reynolds
The presentation will include real-world case studies and practical integration pathways for system engineers and business leaders evaluating next-generation motor technology.
About ETM
ETM, a Graco Company, delivers elevated performance, efficiency, and product differentiation to market leaders through innovative Transverse Flux Motor technology. As the global leader in this field, ETM’s patented architecture provides unmatched torque density and enables transformative system-level improvements, from smaller, higher-torque packages to the simplification of systems by reducing or eliminating complex gearboxes. Backed by Graco (NYSE: GGG, $2.1B), ETM empowers partners to push boundaries, accelerate innovation, and retain full control and value through a seamless licensing model that integrates smoothly with existing design, manufacturing, and supply chain ecosystems—enabling the future of motion systems.
Media Contact: Katie Avila info@etmpower.com
The presentation will include real-world case studies and practical integration pathways for system engineers and business leaders evaluating next-generation motor technology.
Partner with ETM
ETM licenses TFM technology to OEMs whose applications demand higher torque, lower weight, or drivetrain simplification. Talk to our engineering team about fit for your application.